In 2007, the New York Times reported that the average person is subjected to the viewing of over 5,000 advertisements per day (x). With the ever-increasing number of advertisements on websites such as Facebook and Twitter per year, this number has only increased. Even though many of us claim to not pay attention to advertisements, we are unknowingly influenced by many of the messages broadcast to us daily.
According to the editor in chief of Advertising Age, the major publication of the advertising industry, “Only 8% of an ad’s message is received by the conscious mind. The rest is worked and reworked deep within the recesses of the brain” (x). So what does this mean? Basically, the messages brought forth in advertisements have a huge effect on our national, and international, ideals without us even understanding how drasticly advertisements can alter our views.
This has a devastating effect on those most prominently featured in advertisements: women. Countless advertisements show women being beaten, bound, raped, and even murdered. These are commonly advertisements for fashion companies such as Dior, Dolce and Gabbana, and Versace, and even appear in ads for companies as commonplace as Reebok. For more images click this link (courteous of Jean Kilbourne’s film Killing Us Softly 4) and scroll down to the folder “Violence”.
In these advertisements, violence against women is eroticized and glamorized in a world where:
- One out of three women will experience sexual or physical violence in her lifetime, most likely by an intimite partner. (x)
- On average, more than three women per day are murdered by their husbands or boyfriends in the United States alone. (x)
- Battering is the single greatest cause of injury for women ages 15-44. (x)
The images projected onto society by advertising undoubtedly influences perspectives toward women. Moreover, many people, both women and men, can be triggered by the violent images that they see in magazines. The only way we can hope to reverse what has already been done is to ban the publications of advertisements that show women in dangerous situations and which thus encourage violent behavior. By accomplishing this, we can hope to decrease crimes against women by showing women as women, not objects to be killed or injured as it pleases others.
Violence against women is a serious issue, not something to be eroticized for fashion magazines.
You can help by signing this petition and sharing with your friends: http://www.change.org/petitions/bureau-of-consumer-protection-ban-the-portrayal-of-violence-against-women-in-advertisements?utm_source=guides&utm_medium=email&utm_campaign=petition_lonely
I know this isn’t Game of Thrones/ASOIAF related, but it would really mean a lot to me (and women everywhere) if you would sign this and share with your friends. It will only take 30 seconds and you could really make a change. Thanks!